Kendra Nicastro, BA: No financial relationships to disclose
Seventy three percent of job seekers ages 18-34 found their last job through social media. Social recruiting works. The most effective social recruiting strategies involve tapping into the right digital platforms. Understanding and embracing these platforms (and their unique audiences) will allow your organization to reach and connect with more candidates. In this session, you will learn strategies on how to expand your presence on Facebook, TikTok, LinkedIn and Instagram with compelling content, and how your efforts can complement traditional recruiting efforts. Your audience shows up on social media for multiple hours each day...do you?
Learning Objectives:
Discuss how each social media platform attracts a different audience and how messaging and tone should adapt for the greatest impact.
Identify opportunities to bolster company brand, showcase culture, and ultimately interest people in applying for jobs.
Review actionable steps to expand social recruiting efforts and attract both active and passive job seekers.
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